Tuesday, September 05, 2006

Amazon.com a stretch too far?

I used to think Amazon.com was great; I really understood what they were about. But I'm not so sure now.

The book selling was the really compelling proposition, I really got it: if the book's in print somewhere in the world you can get it from us. And with the marketplace, if the book isn't in print you might still be able to get it. That was revolutionary. And because we're online, we can lower costs, and hand them over to you. Brilliant.

Understandibly Amazon.com wanted to grow, so they added music to their inventory, which still kind of worked with their overall model. Then they added DVD's, games, electronics, toys, houseware...

The problem with all these additions, is they've started to move from a clear proposition of what they're about, to a generic retailer. Where once they were revolutionary, they're now simply copying other companies.

And now surprise, surprise they've introduced the Amazon.com credit card. It's not revolutionary it's just another store card.

1 Thoughts?:

Anonymous FishNChimps said...

It's all those damned out of stock items that electronics vendors keep listing on Amazon that puts me off. As for DVDs and CDs, I defected to CD-WOW years ago.

11:49 am  

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