Monday, September 04, 2006

Doing the right thing

I saw an amazing film over the weekend, I missed it whilst it was out in the cinema: Goodnight and Good luck. It is a fascinating insight into the McCarthy witch-hunt era and his fall largely a result of intrepid newsmen. Specifically Edward Murrow.

He delivered several powerful speeches, but one in particular made me think about some of the discussions given towards moralism in marketing. It was delivered to the Radio and Television News Directors Association in the late 1950s (for the full transcript go here).

"This instrument (television) can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box."
This is surely as relevent to brand communications today. Wouldn't it be great if our collective aim was to illuminate and inspire. Imagine the visual landscape, and the potential for new brands...

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