What it means to be English
By and large I go along with that, as discomforting as it can sometimes be. Chief Giorgio Locatelli, revealed something about us in the Observer Food Monthly, which I'd never really considered particularly associating with us.
"They are very passionate, the English. They are very passionate about different things. They are passionate about fair play"
I really wasn't expecting that, I mean fair play is not the first thing that would come to mind in describing the English, but when you think about it...
Maybe that really is a unifying factor, a sense of justice and fair play is something that we hold true. Lets face it, we don't like cheats be it sportsmen or businessmen, if you're successful fine, but play by the rules.
Having said that, in comparison to Italy where corruption seems to part and parcel of life, 'fair play' might well seem enhanced. And I'm not convinced historically we've always adhered to these principles, but I do wonder if the US held 'fair playness' more centrally as an ethos, perhaps the world and their own country wouldn't be in quite such a mess.
Must remember this, could be a useful brand positioning: x the fair play brand.