Wednesday, January 10, 2007

The mobile phone killer?


So Apple has finally announced the launch of the worst kept secret, their new wait for it...iphone.

They are of course predicting that it's going to revolutionise the market. I have no idea if it will or not, I guess time will tell. The thing is, I just don't think it's quite as revolutionary as Apple are making out. I suppose it's because it does all the things that I was expecting, plays music, film, you can make calls, it's got a camera and you can surf the net. Don't most phones do this already? So what else does it do that is so life changing? Well it has a touch screen which is clever, removing the need for a touch pad (and hence a bigger screen), and it has some nifty portrait to landscape functionality. And that's really it. I know you could argue that when the iPod launched it wasn't really doing anything that new, it was more that they'd changed the parameters by the way you do it. I just don't buy that the iphone is in the same league.

Furthermore the iPod was (and still is) as I've waxed lyrically before amazingly, jaw droppingly beautiful. The iphone isn't. It looks pretty smooth, but it's not beautiful, not like the iPod or the original iMac.

Maybe I'll change my tune when I get to see one in the flesh, but I'll be really surprised if this is the handheld device that changes everything.

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